each passenger gets 500 bucks, free flight home, full refound for the trip and credit for another cruise. probably safe to say it will be a long time before any of those passengers want to set foot on a cruise ship again. with us, president of emerald partners and author of the book rethinking reputation. we showed a clip. clients are suffering on the ship as well as your employees. the c.e.o. of the company decided i'm going to enjoy a heat game, miami heat. insensitive, indifferent, or brain dead. >> he owns the team. >> so what? >> he feels he should go. this is the same thing, by the way, he did a year ago when the concordia, which he also owns, carnival owns, went aground. >> you would tell him don't do that? >> i would tell him listen to archie bunker, stifle yourself.